Allied - BUSINESS COMMUNICATIONTime: Three hoursMaximum: 55 marksSECTION A (10 × 1 = 10 marks)Answer ALL the questions.Choose the correct answer:What is the primary purpose of business communication?(a) To persuade (b) To inform (c) To entertain (d) To negotiateSee answer

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Allied BUSINESS COMMUNICATIONTime Three hoursMaximum 55 marksSECTION A 10 1 10 marks Answer ALL the questionsChoose the correct answerWhat is the primary purpose of business communication a To…

Question

Allied – BUSINESS COMMUNICATIONTime: Three hoursMaximum: 55 marksSECTION A (10 × 1 = 10 marks)Answer ALL the questions.Choose the correct answer:What is the primary purpose of business communication?(a) To persuade (b) To inform (c) To entertain (d) To negotiate

Basic Answer

Correct Answer:

(b) To inform

Analyzing the Answer：

The primary purpose of business communication is to inform. While persuasion, entertainment, and negotiation might be secondary goals in certain business communications, the fundamental aim is to convey information effectively and efficiently. Business communication facilitates the exchange of crucial data, updates, instructions, and other essential details within and outside an organization.

Analysis of other options：

(a) To persuade: Persuasion is a tool used within business communication, but it’s not the primary purpose. It’s often used to achieve other goals, such as increasing sales or securing a deal.

(c) To entertain: Entertainment is rarely the primary goal of business communication. While a presentation might be engaging, the core purpose remains informational or persuasive.

(d) To negotiate: Negotiation is a specific type of business communication, not the overarching purpose. It’s a process used to reach agreements, but the underlying communication still serves to inform and persuade.